Modern waiting area in a dental clinic with Digital Smile Design branding.


a game-changer in the field of cosmetic dentistry

Digital Smile Design (DSD) is a relatively new concept in dentistry that has revolutionised the way cosmetic dental treatments are planned and executed. The technique was developed by Brazilian dentist Dr. Christian Coachman, and it has rapidly gained popularity among dental professionals worldwide.

Dr. Coachman began his career as a dentist in 1995, and he quickly became interested in the aesthetic aspects of dentistry. He soon realised that the traditional methods of cosmetic dentistry, which relied on trial-and-error and subjective assessments, were not sufficient to achieve optimal results consistently. He believed that technology could be leveraged to provide a more predictable and patient-centric approach to cosmetic dental treatments.

In 2007, Dr. Coachman introduced Digital Smile Design (DSD), a process that uses digital tools to design a patient’s smile based on their unique facial features, personality, and preferences. DSD combines principles of visual arts, photography, and digital technology to provide a comprehensive approach to cosmetic dental treatments. It involves taking high-resolution photographs and videos of the patient’s face and teeth, which are then analysed and processed using specialised software.

DSD allows dentists to create a 3D digital mockup of the patient’s new smile, which can be adjusted and refined until the patient is satisfied with the design. The digital mockup is then used as a blueprint for the actual treatment, allowing the dentist to precisely plan and execute each step of the procedure. The patient can also see the final result before the treatment begins, which helps to manage expectations and reduce anxiety.

DSD has been adopted by thousands of dentists worldwide and has become a standard of care for cosmetic dental treatments. The technique has also led to the development of new materials and techniques, such as minimally invasive and non-prep veneers, which allow dentists to achieve dramatic transformations with minimal damage to the natural tooth structure.
DSD has set up their own Planning Center and headquarters in Madrid and has more than a hundred certified DSD Clinics worldwide who work closely in a network together with DSD’s own digital dental lab and education centers.

In conclusion, Digital Smile Design is a game-changer in the field of cosmetic dentistry, and its impact is only just beginning to be felt. Thanks to the pioneering work of Dr. Christian Coachman, dentists can now provide their patients with a more predictable, personalised, and satisfying cosmetic dental experience.

As the one and only certified DSD Clinic in the world, we are proud to be part of this movement inn dentistry and even more proud of having welcomed Dr. Coachman and his team to our clinic’s opening.

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